Competitive Marketing : A Strategic Approach 3th

John O'Shaughnessy

overzicht

This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment.

 9780415093170 /  Routledge /  1995 /  3th editie /  749p. /  pb / 

Competitive Marketing : A Strategic Approach 3th

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This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment.