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Managing Innovation : Integrating technological, market and organizational change

Joe Tidd - John Bessant

overzicht

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship.  It is also used widely by managers in both the service and manufacturing sectors. 
 9780470998106 /  Wiley /  2009 /  622p. /  pb / 

Managing Innovation : Integrating technological, market and organizational change

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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. 

It is also used widely by managers in both the service and manufacturing sectors.  An extensive website accompanies this text at www.managing-innovation.com

Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips.

“Tidd and Bessant's text has become a standard for students and practitioners of innovation.

They offer a lively account on innovation management full of interesting and new examples, but one that at the same is rigorously anchored in what we have learned over the last thirty years on how to manage that ultimate business challenge of renewing products, processes, and business models.

Those who want to innovate must read this book. “