Crisis Communication : Practical strategies for reputation management and company survival

Peter Frans Anthonissen

overzicht

A crisis doesn't necessarilly have to turn in a disaster for the business or organization involved. This book provides readers with practical advice on how to limit damage effectively by acting quickly and positevely. It explains how to turn a crisis into an opportunity by communicating efficiently, through the use of succesful public relations strategies;
 9780749454005 /  Kogan Page /  2008 /  1ste editie /  222p. /  hc / 

Crisis Communication : Practical strategies for reputation management and company survival

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A crisis doesn't necessarilly have to turn in a disaster for the business or organization involved.

This book provides readers with practical advice on how to limit damage effectively by acting quickly and positevely.

It explains how to turn a crisis into an opportunity by communicating efficiently, through the use of succesful public relations strategies;