GIF Banner

Cannibals with forks : The triple bottom line of 21st century business

John Elkington

beschikbaar

€ 20,95

overzicht

Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice.
 9781841120843 /  Capstone /  2002 /  2de editie /  410p. /  pb / 

Cannibals with forks : The triple bottom line of 21st century business

Dubbelklik op de afbeelding voor groot formaat

Uitzoomen
Inzoomen

Meer afbeeldingen

Details

Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice.

This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.

Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter--linked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda