Entrepreneurial marketing : a guide for startups and companies with growth ambitions

Marc Logman

overzicht

Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge. Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.
 97890441282770 /  Garant /  2011 /  1st editie /  69p. /  pb / 

Entrepreneurial marketing : a guide for startups and companies with growth ambitions

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Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge. Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.