How Corporate Truths Become Competitive Traps: How to Keep the Things that ``Everyone Knows are True'' from Becoming Roadblocks to Success

Eileen Shapiro

overzicht

Taking her cue from Will Rogers, who said, ``It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception. Koopje - In goede staat
 9780471516439 /  Wiley /  1991 /  1ste editie /  266p. /  hc / 

How Corporate Truths Become Competitive Traps: How to Keep the Things that ``Everyone Knows are True'' from Becoming Roadblocks to Success

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Taking her cue from Will Rogers, who said, ``It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception.

Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorses--corporate ``truths,'' often based on past successes--that persistently lead smart managers into making bad decisions.

And, she offers clear guidelines that will sharpen managers' perceptions and help them avoid current and future self-delusions that can kill their companies' and their own chances of success.