GIF Banner

Fundamentals of Logistics Management

Douglas Lambert - James Stock - Lisa Ellram

beschikbaar

€ 50,00

overzicht

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage.
 9780256141177 /  McGraw Hill /  1997 /  1st editie /  640p. /  hc / 

Fundamentals of Logistics Management

Dubbelklik op de afbeelding voor groot formaat

Uitzoomen
Inzoomen

Meer afbeeldingen

Details

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.