The One to One Manager : Real world lessons in CRM

Don Peppers - Martha Rogers

overzicht

A national bestseller in hardcover, "The One to One Manager" is specifically targeted to help executives master the opportunities--and obstacles--they are likely to encounter in increasing their company's "share of customer."
 9780385494083 /  Doubleday /  1999 /  1st editie /  268p. /  hc / 

The One to One Manager : Real world lessons in CRM

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A national bestseller in hardcover, "The One to One Manager" is specifically targeted to help executives master the opportunities--and obstacles--they are likely to encounter in increasing their company's "share of customer."