The social media bible : Tactics, Tools, and Strategies for Business Success

Lou Safco - David Brake

overzicht

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Sales - Cover lightly damaged
 9780470411551 /  Wiley /  2009 /  821p. /  pb / 

The social media bible : Tactics, Tools, and Strategies for Business Success

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The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

- Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment

- Determine which social media tactics you should be using with your customers and employees

- Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem

- Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy

- Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects

- Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive