Viral Change : The alternative to slow, painful and unsuccesful management of change in organizations

Leandro Herrero

overzicht

Most conventional ‘change management’ programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour ; changes need to come from the top and filter down; big changes need big actions; cultural change is a painful, long-term process with no short-term results. All these assumptions are flawed.
 9781905776054 /  Meetingminds /  2008 /  2nd editie /  388p. /  pb / 

Viral Change : The alternative to slow, painful and unsuccesful management of change in organizations

Dubbelklik op de afbeelding voor groot formaat

Uitzoomen
Inzoomen

Meer afbeeldingen

Details

Most conventional ‘change management’ programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as:

. When we change the process/system, people will change their behaviour ;

changes need to come from the top and filter down; big changes need big actions;

cultural change is a painful, long-term process with no short-term results.

All these assumptions are flawed.

Viral Change(TM) provides a completely different framework for change. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of ‘tipping points’, creates lasting cultural change in organisations.