Winning global markets : How businesses invest and prosper in the world's high-growth cities

Kotler Philip - Kotler Milton

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Winning Global Markets: How Businesses Invest and Prosper inthe World’s High-Growth Cities is a resource for businessleaders and marketing managers who want to optimize theircompany’s value by picking the top global urban markets inwhich to invest. It is also a valuable reference for political andcivic leaders of global cities who must foster economic growth byattracting multinational corporation investment.
 9781118893814 /  Wiley /  2014 /  1st editie /  264p. /  hc / 

Winning global markets : How businesses invest and prosper in the world's high-growth cities

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Winning Global Markets: How Businesses Invest and Prosper inthe World’s High-Growth Cities is a resource for businessleaders and marketing managers who want to optimize theircompany’s value by picking the top global urban markets inwhich to invest. It is also a valuable reference for political andcivic leaders of global cities who must foster economic growth byattracting multinational corporation investment.

Throughout the book, leading international marketing expertsPhilip and Milton Kotler make a compelling case why the future ofmarketing must focus on top global cities and their metro regions.The large cities of the world have an 80 percent higher per-capitaGDP than their host nation economies. While emerging city marketsare experiencing accelerated growth, major cities in the UnitedStates and Europe are declining in population, and theirconsumption, trade, and investment is weakening.

In the nearfuture, 600 global cities will account for 65 percent of the globalgross domestic product and 440 of these cities will be in thedeveloping world. As this paradigm continues to shift away from the West andtoward Asia, South America, Africa, and the Middle East, the vastmajority of consumer and middle-income households will be indeveloping regions.

Savvy multinational companies will focus theirattention on growing city regions in emerging markets. Winning Global Markets offers the strategies leaders needto adapt and invest wisely, especially in the burgeoning cities ofChina, Brazil, India, and other rapidly growing markets.